About bcg2
IN A NUTSHELL
bcg2 is a full service, integrated agency with a unique culture, structure and approach to communications marketing. They are New Zealand’s only indie agency brand aligned to a global network. The agency launched in 2010 after the merger between the independent local agency Blackwood Communications Group and G2, the New Zealand arm of WPP’s global agency network Grey Worldwide. (Click on the following links to find out more about WPP – leaders in Advertising, Branding, Marketing.)
Our mission is to create communications that go beyond the awareness and preference created by advertising, taking consumers to the next critical step: action. Whether delivered through a direct marketing programme, at point-of-sale, via an online campaign, or experienced in a multi-sensory branded retail environment, everything we do is designed to activate the relationship between the consumer and the brand.
With specialist units such as Grey Healthcare and Mediacom as partners, our focus is the delivery of relevant, effective and coordinated creativity.
To this end, we operate as one business incorporating specialist disciplines able to deliver relevant messages via the full range of media and communications channels.
OUR KEY CLIENTS INCLUDE
Audi New Zealand
Sara Lee New Zealand
Manukau Institute of Technology
European Motor Distributors Parts Limited
Hansells Food Group
Jester’s Pies New Zealand
Astra Zeneca
Pfizer New Zealand
WE HAVE STRONG CORE VALUES
- Optimism: We have confidence in the future and our ability to shape it.
- Remarkable: Our desire to be remarkable is best demonstrated in the results we achieve for our clients.
- Brave: We strive to see things in a different way and continuously move forward.
- Caring: We know that care and concern for our remarkable people and clients will motivate exploration.
- Integrity: We are prudent and thoughtful about how, with whom and the manner in which we engage.
What does this all mean? We take it personally.
THE BLUEPRINT FOR BUILDING OUR IDEAL ADVERTISING AGENCY
Our model is people-orientated, motivated and highly skilled with as few layers as possible between the teams that determine the brief and those that deliver results.
We are pro-active; constantly evaluate, refine and look for ways to amplify your return on communications and marketing investment.
Our senior people work with you on your business on a daily basis as shareholders within the business. Your success is our success.
bcg2 is part of GREYgroup, a subsidiary of WPP who are a global communications organisation with 568 offices in 152 cities across 87 countries.
Within New Zealand GREYgroup offers several solutions under one roof.
LET’S HAVE A CHAT
James Blackwood – CEO/Executive Creative Director
DDI – +64 9 300 8282
Mob – 021 519 240
Email – james.blackwood@bcg2.com
Michael Jarvis– Managing Director
DDI – +64 9 300 8270
Mob – 021 624 282
Email – michael.jarvis@bcg2.com
bcg2 Health
Stuart Ogden – General Manager
DDI – +64 9 914 4944
Mob – 021 391 174
Email – stuart.ogden@bcg2.com
bcg2, Level 2, 1 Cross Street, Newton, Auckland.
+64 9 379 9007
P O Box 105120, Auckland City 1143