The Kingdom of Tonga – The True South Pacific

With over 170 islands, only 40 inhabited, Tonga is unspoilt, untouched and largely undiscovered. It’s also the world’s only remaining Polynesian Kingdom, a unique point of difference that’s fundamental to the country’s way of life. From stunning natural beauty to unchanged ancient cultural tradition, only Tonga offers the true South Pacific experience.

Our campaign, a comprehensive redevelopment of the Tonga brand, was developed to highlight this insight. The internet was chosen as an ideal medium to achieve global reach, and bcg2 teamed up with Yahoo to create rich media ands regular web banners designed to really raise awareness. These banners also drive people to the completely redesigned Kingdom of Tonga website – www.thekingdomoftonga.com – which seamlessly incorporates the all-new Tonga brand look and feel. Ultimately over 15,000,000 impressions will be delivered during the first phase of the campaign in key markets throughout New Zealand, Australia, the US and the UK.

And most importantly, we’ll also showcase to the world some of the amazing things that make Tonga the TRUE South Pacific.